‘We integrate brands more fully’: How Amazon aggregator GOJA is helping its acquisitions scale

Goja may have acquired 13 brands last year, but CEO and founder Walter Gonzalez says the “aggregator” label doesn’t fit his firm.

“We’re an Amazon operator,” the head of the Miami-based consumer products company told Modern Retail. 

That means the company takes a more hands-on approach to the brands it acquires, Gonzalez explained, helping them to grow by managing everything from software to inventory to marketing. There’s no secret to selling on Amazon, he said, sometimes it’s just a case of focusing on the basics, like maintaining stock.