Passionate, committed and happy people on three continents

Miami | Bolivia | China

In 2009, GOJA recognized the potential for marketplaces and began building the infrastructure for the CPG company of the future. Today, GOJA is one of the largest Amazon sellers in the world.

In the early days, we experimented with multiple product categories. After finding success in high-end photography equipment, we quickly emerged as a leading distributor for premium brands like Canon, Sigma, and Tamron. These brands came to rely on GOJA as a strong Amazon partner, valuing the sales and positive reviews we generated.

Through our work with third-party brands and millions of orders sold, we learned valuable lessons. Early on, we realized that great opportunities and margins could be achieved by applying our expertise to developing proprietary brands. Our customer data and the feedback we access via marketplaces optimized our product development for eCommerce.

Goja, LLC offers computer software design and maintenance services as well as computer programming services. After realizing the limitations of Amazon’s third-party seller technology, we invested in developing our own software tools and applications. Our proprietary technology platform, combined with our expertise, allows us to scale across categories both organically and through strategic M&A.

Of all GOJA’s accomplishments, our team of 100+ professionals is the greatest. Their dedication and hard work helped us come so far, so fast. In 2019 we strengthened our team when JP Morgan, Next Coast Ventures, and 3L Capital invested in GOJA. With over a decade of success, our world-class team, and the support of our investors, we achieved our vision - the CPG company of the future.

GOJA - Powering Ecommerce.