Passionate, committed and happy people on three continents

Miami | Bolivia | China

Since 2009, GOJA has been at the forefront of eCommerce innovation, building the infrastructure needed for the CPG company of the future. Today, we are proud to be one of the largest Amazon sellers in the world, helping brands thrive in the digital marketplace.

In our early days, we experimented with multiple product categories, achieving early success in high-end photography equipment. This led us to become trusted Amazon partners for premium brands like Canon, Sigma, and Tamron, who rely on GOJA for sales growth, customer engagement, and positive reviews.

Through our work with third-party brands and millions of orders sold, we gained invaluable insights into eCommerce and realized the potential to create and scale our own proprietary brands. Combining marketplace feedback with our customer data, we optimize product development to deliver high-margin opportunities tailored to online consumers.

Beyond product development, we support our portfolio companies with strategic business advice and industry expertise. From refining business models, corporate structures, and governance to forming strategic partnerships, sourcing opportunities, and scaling new product lines, GOJA offers a comprehensive suite of business advisory and management consulting services to drive growth.

As part of this effort, we’ve also developed proprietary technology to overcome the limitations of third-party seller tools. Our platform integrates seamlessly with our expertise, enabling us to scale across categories organically and through strategic acquisitions.

Our team of professionals is our greatest asset. With their dedication, and the support of investors like JP Morgan, Next Coast Ventures, and 3L Capital, we are well-positioned to realize our vision of becoming the CPG company of the future.

GOJA – Powering eCommerce and empowering businesses to succeed.