Passionate, committed and happy people on three continents

Miami | Bolivia | China

GOJA – Redefining the Future of Consumer Brands

Since 2009, GOJA has been pioneering eCommerce innovation, building the infrastructure for the next-generation CPG company. Today, we are one of the largest and most sophisticated Amazon sellers in the world, leveraging technology, data, and AI to create and scale high-performing brands. And we’re just getting started.

In our early years, we partnered with industry leaders like Canon, Sony, and Sigma, helping them maximize their Amazon potential. This experience gave us a unique vantage point on eCommerce dynamics—allowing us to master the intersection of digital marketplaces, data-driven brand-building, and operational excellence.

From this foundation, we evolved into a brand-building powerhouse. We combine deep marketplace insights with proprietary technology to design, optimize, and scale products that dominate their categories. GOJA’s approach to brand-building is rooted in data: we analyze search trends, customer behavior, and competitive landscapes to create high-margin, high-demand products that consumers love.

But GOJA is more than an Amazon seller—we are an investment and operating platform for digital-first CPG brands. Our team provides hands-on expertise across marketing, supply chain, pricing, and merchandising, ensuring our brands scale efficiently while maintaining profitability. We also offer a full suite of business advisory and strategic support, from refining go-to-market strategies to optimizing operations and governance.

Technology is at the heart of what we do. We’ve developed proprietary AI-driven systems to overcome the limitations of traditional third-party seller tools, integrating real-time data with automated decision-making to optimize inventory, pricing, and marketing. Our AI capabilities allow us to move faster, adapt smarter, and stay ahead of market trends—powering the next generation of consumer brands.

Our greatest asset is our team—passionate, data-driven, and relentlessly focused on building industry-leading brands. Backed by investors like JP Morgan, Next Coast Ventures, and 3L Capital, we are well-positioned to execute on our vision: to redefine how consumer brands are built, scaled, and sold in the digital age.

GOJA – Powering the Future of CPG