This role will help provide both day-to-day insights and big-picture analysis to help optimize performance across GOJA’s departments and channels. The Operations Business Analyst is primarily responsible for using data extraction tools to perform in-depth analysis of programs and opportunities in the business. The Business Analyst will make recommendations to improve the business profitability or operational processes based on their analysis and may design strategies to implement those recommendations. The position is also responsible for creating and monitoring reports to identify trends, issues and opportunities. This person must have strong analytical and communication skills to synthesize findings into actionable insights.
-Develop a detailed, strategic analytical framework inclusive of predictive analytics to guide all digital initiatives.
-Leads complex quantitative and qualitative reporting competency to inform deep digital analytics.
-Establishes and sets benchmarks and key performance indicators for all things digital.
-Designs, manages and maintains GOJA’s master data management practice, including its digital marketing attribution model and world class dashboarding practices for all digital channels.
-Keeps abreast of consumer research studies and digital analytical tools in the market to inform our learning agenda.
-Proactively participate in and identify opportunities for efficiency, automation, standardization and process simplification.
-Expert level understanding of Microsoft Office suite especially Excel and PowerPoint and how to ‘tell a story’ that provides insight into the business by leveraging data.
SKILL AND EXPERIENCE
-Bachelor degree or higher degree in marketing, finance, statistics, or computer science
-5+ years of experience in a consumer insights/marketing analytics role (Retail industry experience preferred)
-Proficient SQL programming skills; experience with SAS/SQL preferred
-Experience in a wide range of qualitative and quantitative methods and can apply them appropriately to business issues
-Preference will be given to candidates that also have an understanding of Big Data technology and Visualization tools and how to leverage the platforms to blend data from multiple data sources to help answer key business questions
-Measurement and web-analytics measurement tools are preferred
-Understanding of digital marketing ecosystem from digital media to creative development, data management platforms and scripts
-Deep expertise in Microsoft Excel, pivot tables and the ability to navigate through large amounts of data to tell a story
-Confidence in speaking with C-Level executives -Complete fluency in English, Spanish preferred
-Leading and communicating.
-Collaborating and partnering.
-Managing a quality service.
-Delivering at pace.