About Us

In 2009 we saw marketplaces as the fastest and cheapest way to launch an ecommerce business.  Our vision was to build a company that connects brands  to consumers through marketplaces. Today, we are one of the largest Amazon sellers in the world.

We abandoned traditional distribution models in the photography industry. We designed proprietary products and developed Altura Photo. It became one of the best selling photography brands on Amazon. We used our experience and insights to develop MagicFiber, selling millions of units and garnering over 10,500 5-star reviews on Amazon.

Over time we created more brands, developed more products, marketed, sold, shipped, and provided customer support for over 4 million orders. That expertise is the foundation of GOJA’s Ecommerce Ecosystem, a combination of the proprietary software, unique strategies, and world-class teams that power our brands and partners.

From our headquarters in Miami, we grew a company of 80+ professionals, and our systems became more sophisticated.  True to our entrepreneurial nature, we saw the opportunity to leverage our experience and development teams to build better software tools to help marketplace retailers.

Our goal is to become the largest Amazon seller in the world by connecting brands to marketplaces. We identify and accelerate brands and ideas that can dominate on Amazon and beyond.

In the Community

We believe in supporting community. GOJA partnered with Florida International University to offer the GOJA-iChangeFIU Social Innovation Challenge, a five year and $50,000 program promoting social entrepreneurship.

GOJA’s Founder and President, Walter B. Gonzalez, taught at FIU’s Miami Beach Urban Studios with graduate level architecture students that focused on design in the age of Amazon. We continue to search for and develop ways to have a positive impact in our communities.

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